Privacy policy

Welcome to houseofsarees.in. This section concerns the Privacy Policy of our website and native mobile applications. We want to let you know that our privacy policy is subject to change without prior notification, so we recommend reviewing it regularly.

Safeguarding and ensuring the security of your personal information is of utmost importance to ATHARVA. This Privacy Policy outlines how ATHARVA handles the information gathered from users of the Website. By using the Website, you agree to adhere to the terms of this Privacy Policy, along with the Website's Terms of Use. When you access or use the Website, you explicitly give your consent for ATHARVA to use and disclose your personal information as described in this Privacy Policy. This Privacy Policy applies to all users, whether they simply visit the Website without engaging in transactions or are registered users on the Website or native mobile applications. The term "Personal Information" encompasses any details that identify or can be utilized to identify, contact, or locate an individual, including but not limited to name, address, phone number, fax number, email address, financial profile, identification number, credit card information, etc. The collection of Personal Information is an integral part of our Privacy Policy.

What customer information does ATHARVA collect?

The information we collect from you includes the following:

  1. Contact details: This comprises the customer name, email address, ATHARVA account password, phone number, and shipping address.
  2. Previous orders and transactions: This includes details about your past purchases, product and pricing information, date of purchase, payment history, etc.
  3. Cookies: Cookies are small pieces of data stored by a website in your browser to remember specific user preferences or actions, such as clicks on particular links, viewed products, login status, or visited pages. These cookies do not store any personal information like names or contact details. You have the option to set your browser to notify you when you receive a cookie and decide whether to accept it.
  4. Session log information: We record your website navigation, traffic source, IP address (to approximately determine your location), browser type, device type, operating system, date of request, etc., to improve our website performance and user experience.
  5. Third-party sign-in information: If you use third-party sign-in options like Facebook, Twitter, Pinterest, etc., to access our website, we may collect relevant information from these platforms.
  6. Optional online survey information: If you participate in optional online surveys, we may collect demographic data (e.g., gender, age, income) and your product and service preferences.
  7. Email communication: Any emails you send directly to ATHARVA, including product inquiries, order information, disputes, or complaints, are stored in our records.

Please note the following:

  • ATHARVA does not store your banking details (credit card number, cardholder name, expiration date, CVV) used for payments. This information is held by our secure payment gateway partners (e.g., PayU, Razor Pay, Paypal), who are Verisign-secured and PCI-Compliant Gateways.
  • User-generated content like reviews, blogs, online chat, forums, etc., shared by users on the website is not considered as personal information and is not subject to the terms of this privacy policy.

How does ATHARVA use customer information? 

ATHARVA strictly prohibits the unauthorized use of any information collected from you through the website by any individuals or organizations. Nevertheless, ATHARVA cannot be held responsible for the information collected, shared, or utilized by other third-party websites, as this may be influenced by your browser settings.

  • The collection of user/customer information is limited to what is necessary to conduct our business and enhance our services for customers. It is essential to understand that we neither rent nor sell any customer information.
  • The information collected from you will be utilized in the following manner:
    1. Customer Information will be shared with our subsidiaries, affiliates, and partners involved in delivering the products/services offered on our website to you
    2. We utilize user information provided by you to gain insights into customer behavior and offer products/services that are more relevant to you.
    3. Information obtained from users will also be aggregated to create reports and compile demographic profiles for our business and marketing activities.
    4. We use this information to communicate with you about your order and shipping status, deals, new launches, information related to the products you have purchased, and other promotional/informational content. You have the option to opt out of all such services except for order-related information.
    5. Session logs and traffic flow information help us understand how users interact with our website, enabling us to grasp customer preferences, buying patterns, and behavior at an aggregate level.
    6. User information may be used in case of legal disputes or other legal processes, to comply with statutory or regulatory requirements, detect and protect against errors, fraud, and other criminal or illegal activities, and prevent abuse of our services and violation of rights of third parties, other users, or the general public.
    7. We have implemented Google Analytics features based on Display Advertising, allowing visitors to opt out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
    8. Furthermore, we, along with third-party vendors like Google, utilize first-party and third-party cookies (such as Google Analytics and DoubleClick cookies) together to report on how our ad impressions, other uses of ad services, and interactions with these ad impressions and services are related to visits to our site.
  • ATHARVA offers users the choice to opt out of receiving non-essential communications from us on behalf of our partners, as well as general communications, after creating an account. If you wish to remove your contact information from ATHARVA, kindly contact us at info@houseofsarees.in.
  • If you have any inquiries concerning this statement, please direct them to info@houseofsarees.in.

Minors

The Site is designed for individuals who are 18 years old or above. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please get in touch with us using the address below to request its deletion.

Sharing Personal Information

We disclose your Personal Information to service providers to assist us in delivering our services and fulfilling our contractual obligations to you, as outlined earlier. For instance:

  • Our online store is powered by Shopify. To learn more about how Shopify handles your Personal Information, please refer to their privacy policy at https://www.shopify.com/legal/privacy.
  • Additionally, we may disclose your Personal Information to comply with relevant laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information that we receive, or to safeguard our rights.

Behavioural Advertising

As mentioned earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe might be relevant to your interests. For instance:

  • To gain insights into how our customers use the Site, we employ Google Analytics. For more information on how Google handles your Personal Information, please visit https://policies.google.com/privacy?hl=en. Additionally, if you wish to opt out of Google Analytics, you can do so by visiting: https://tools.google.com/dlpage/gaoptout.
  • We collaborate with our advertising partners and share details regarding your interactions on the Site, purchases, and engagement with our ads on other websites. Some of this information is collected and shared directly with our advertising partners, while in certain instances, we may use cookies or similar technologies to facilitate this process (subject to your location-specific consent).
  • To gain a better understanding of how targeted advertising functions, you can explore the educational page provided by the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

You have the option to manage your advertising preferences on different platforms:

Moreover, if you wish to opt out of some of these advertising services, you can visit the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We utilize your personal information to deliver our services, encompassing the provision of products for purchase, payment processing, order shipment, and fulfillment, as well as keeping you informed about new products, services, and promotional offers.

Lawful basis

In accordance with the General Data Protection Regulation ("GDPR"), if you reside in the European Economic Area ("EEA"), we process your personal information based on the following lawful grounds:

The processing of your personal information is based on the following lawful bases:

  • Your explicit consent.
  • The execution of the contract between you and the Site.
  • Compliance with our legal obligations.
  • Safeguarding your vital interests.
  • Carrying out tasks in the public interest.
  • Pursuing our legitimate interests, provided they do not infringe upon your fundamental rights and freedoms.

Retention

Once you make an order through the Site, we will keep your Personal Information in our records, unless you request us to delete it. For further details regarding your right to erasure, please refer to the 'Your rights' section below.

Automatic decision-making

If you reside in the European Economic Area (EEA), you have the privilege to raise objections to processing that solely relies on automated decision-making, including profiling, particularly when such decisions have legal implications or significantly impact you.

We do not participate in any fully automated decision-making processes that would have a legal or significant impact on customers using their data.

However, our processor Shopify employs limited automated decision-making solely to prevent fraud, which does not have any legal or significant effect on you.

Services that incorporate aspects of automated decision-making consist of:

  • A temporary denylist of IP addresses linked to multiple unsuccessful transactions is implemented. This denylist remains active for a short duration, usually a few hours.
  • Additionally, a temporary denylist of credit cards associated with the deny listed IP addresses is applied. This denylist remains effective for a brief period, typically a few days

Your rights

GDPR

If you reside in the European Economic Area (EEA), you possess the right to access the Personal Information we have about you, transfer it to another service, and request corrections, updates, or erasure of your Personal Information. If you wish to exercise these rights, please reach out to us via email at info@houseofsarees.in

Initially, your Personal Information will be processed in Ireland and subsequently transferred to locations outside of Europe, such as Canada and the United States, for storage and further processing. For additional details on how data transfers adhere to the General Data Protection Regulation (GDPR), you can refer to Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you reside in California, you possess the right to access the Personal Information we have on record about you (also referred to as the 'Right to Know'), request its portability to a new service, and seek corrections, updates, or erasure of your Personal Information. To exercise these rights, please reach out to us using the contact details provided below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

If you wish to appoint an authorized agent to make these requests on your behalf, please get in touch with us at the address provided below.

Cookies

A cookie is a small piece of data downloaded to your computer or device when you visit our Site. We employ various types of cookies, such as functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by enabling the website to remember your actions and preferences, like login credentials and region selection. This saves you from having to re-enter such information every time you revisit the site or navigate between pages. Additionally, cookies provide insights into website usage, including whether a visitor is new or a regular user.

To enhance your experience on our Site and offer our services, we utilize the following cookies.

 

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The duration for which a cookie remains on your computer or mobile device relies on whether it is classified as a "persistent" or "session" cookie. Session cookies persist until you stop browsing, while persistent cookies last until their expiration date or until you delete them. The majority of the cookies we employ are persistent and typically expire within a timeframe ranging from 30 minutes to two years from the date of download to your device.

You have the ability to control and manage cookies using different methods. However, it's important to note that removing or blocking cookies may have adverse effects on your user experience, and certain parts of our website might become partially inaccessible.

While most browsers automatically accept cookies, you have the option to decide whether to accept them or not by adjusting your browser controls, typically located in the "Tools" or "Preferences" menu. For detailed instructions on how to modify your browser settings, block, manage, or filter cookies, you can refer to your browser's help file or visit websites like www.allaboutcookies.org for additional guidance.

Furthermore, it's essential to be aware that blocking cookies may not entirely restrict how we share information with third parties, including our advertising partners. To exercise your rights or opt out of specific uses of your information by these parties, kindly follow the instructions provided in the "Behavioural Advertising" section mentioned earlier.

Do Not Track

Kindly be aware that as there is no universally standardized approach in the industry on how to respond to "Do Not Track" signals, we do not modify our data collection and usage practices when we detect such a signal from your browser.

Changes

Occasionally, we may revise this Privacy Policy to encompass changes in our practices or for various operational, legal, or regulatory reasons.

Contact

If you seek more information about our privacy practices, have inquiries, or wish to file a complaint, please don't hesitate to reach out to us via email at info@houseofsarees.in or through the mail using the contact details provided below

4 AM-501, G A Towers, Outer Ring Rd, above Baskin Robins, Kalyan Nagar, Bengaluru, Karnataka 560043

If you are dissatisfied with our response to your complaint, you retain the right to lodge your complaint with the appropriate data protection authority. You can get in touch with your local data protection authority or our supervisory authority using the following contact information or website: [INSERT CONTACT INFORMATION OR WEBSITE FOR THE DATA PROTECTION AUTHORITY IN YOUR JURISDICTION. FOR EXAMPLE https://ico.org.uk/make-a-complaint/]